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How pizza became the new fast food

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It didn't happen overnight, but you can probably remember a time, without stretching beyond a decade, when if you were looking for a quick, cheap family dinner, Burger King was the destination, not Domino's. Now, when comfortably nestled in blankets and slippers, snuggling into ham, eggnog, and TBS Christmas specials, the notion of venturing into the elements, and voyaging to your food seems absurd. A full family meal is just a phonecall away, and cheaper.

Pizza Hut finally represented the pizza market breaking into the fast food top 20 this year at #3. Cheap is what got the attention. The delivery aspect of pizza has always advantaged it to the lazy, sweatpants-favoring, indoor inhabitants. But now, even if a brave adventurer opts for the carry-out choice, the price alone favors pizza. And you can still eat it comfortably at home, even re-heat it or leave it cold for breakfast the next day. Compare that to McDonald's french fries, which, so monstrously addictive out of the fryer, after exactly two and half minutes, revert to the taste and consistency of expired fish food.

But let's come back to the cost. It's inescapable in an industry driven by the bottom line. To feed your average family of 4 at baseline fast food restaurants will run an average of $25-30. Meanwhile, Pizza Hut is currently running a deal offering 2 medium pizzas and two sides (or three pizzas) for $20. Pizza has slashed the bottom line. Freedom from the customization so prevalent now in fast food allows pizza companies to make larger quantities of food for less.

Ever tried a chocolate burger?



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