Content marketers already know the importance of including social share widgets, such as Twitter, Facebook, and Pinterest, on their website to encourage sharing amongst their audience. What is less practiced, however, is the power of using Pinterest to drive traffic to your blog or publications – not only to aid SEO efforts, but also to increase leads. Let’s dive in!
You’ve spent time, effort, and lots of creativity creating your awesome publication – now you need to get it out into the world! Pinterest thrives on sharing images of just about everything so for almost any catalog or publication, this social network is a natural place to put your content.
First, pick the item in your catalog that you want to feature. Features such as zoom technology allow you to see exactly where your audience is zooming into your publication. This is extremely insightful because you can quickly recognize which products are capturing your audience’s attention and you should consequently capitalize on these products when you’re pinning your publications on Pinterest.
For example, let’s say the new BlackBerry Z10 was a product in your latest catalog that viewers were zooming in on. Using this insight, pin the product image to the appropriate board, making sure that you’re linking back to your publication. Optimize the description blurb so that it aligns with your audiences’ language and also use keywords that are important to your company.
Hashtags on Pinterest work the same way as Twitter so use them to further the reach and clicks of your pin. You can also opt-in to share your pins on Facebook which is a great avenue for reaching a separate set of eyes that might be interested in your product.
If done correctly, Pinterest will help you drive traffic to your publication; however, the important part of turning those clicks into leads comes when your audience has actually landed on your content.
Make sure you've perfected the design of your publication so that readers are not turned off by the look and feel of your content. Also, have call to actions readily visible on the pages you are selecting to pin. If your publication is product-based, include links so readers can quickly find out more information or make purchases right away.
Use social widgets so readers can repin, tweet, and like products and publications across all social networks. Ultimately, Pinterest is a fun and effective tool for driving readers to your content, but conversions depend on the quality of your content after viewers have landed on your site.
Are you using Pinterest to drive traffic to your content? Is it effective? Share your experience in the comments!