A recent infographic published by The Search Engine Journal demonstrates how the emerging digital marketing sector is outperforming traditional advertising. The report attributes this trend to an average maximum ROI of no more than 18% generated through television ad campaigns, the decline of print media circulation, and the fact that people prefer listening to their custom Pandora radio stations over traditional radio. The report notes that the same exact audience that can be reached with Super Bowl television ad campaigns can be acquired with digital marketing for 25% of the cost online.
The main advantage online advertising has over traditional methods stems from social media product endorsements. While traditional ad campaigns ushered in the use of celebrity product and service endorsements, Twitter has now cornered the market in celebrity endorsements through ad clients like Sponsored Tweets and Staree. Facebook also provides companies a much more efficient pool of endorsements with the advent of likes and sharing. The Nielsen “Trust in Advertising” report, noted that only 14% of people value the recommendation of ads while 78% of people value the recommendations of other consumers as a credible source.
Facebook currently has over 1.1 billion users. If Facebook were a country, it would have a population of more than three times the size of the United States, which currently has a population of 313.9 Million. Google reports having over 3 billion searches a day, making online search the preferred resource for shoppers topping local print media ads, and yellow pages. The data clearly shows that companies can’t afford to ignore the digital marketing sector.
For more on the report published The Search Engine Journal on online advertising verses traditional advertising view the slideshow associated with this article or see “Internet Marketing Statistics You Can’t Ignore.”
Simon Breedon is the SEO & Social Media Manager for SeedAsia.co