In a previous article entitled 3 ways to find a (non-musician) career in the music industry, it noted that a person doesn't have to be a music-related professional to work within the music industry. A person can get something as simple as a degree in psychology with the desire to help celebrities (including musicians) get through their troubles with fame. (Yes, even a psychologist can work in the music industry.) Likewise, as will be explained in this article, aspiring musicians can learn from their "boring" jobs (unrelated to music) in order to become great music professionals, not just great singers or great composers. Eventually, they become the public's favorite.
One of the keys that people's favorite musicians do is become great salesmen (or great saleswomen). If those musicians don't have a competent manager or A&R speaking on their behalf, those musicians must compensate with negotiating skills.
Salesman is an occupation connotative to pushy, shrewd, money-hungry hustlers. But people are engaged in selling all the time. All salesmen are not bad. "Selling" is the art and science of convincing someone to adopt a new idea or to persuade that person to change his mind, something as simple as persuading a friend to join others to a movie. The euphemism for salesmanship is direct marketing, or one-on-one marketing, a technique used in today's time to engage audiences on social media.
Some musicians may have worked for Cutco/Vector Marketing, Avon, or Mary Kay for sales experience. Some have attended college for a degree in business marketing. Others acquired their skills working as a customer service representative at Wal-Mart, cashier at McDonald's, clerk at Radio Shack, or an agent at State Farm. These employers, and others like them, give aspiring musicians the skills they need in the long run. Although these jobs may be boring compared to music, a lesson is learned. These musicians become great negotiators and sharp businessmen, so as not to get pushed over by record labels and producers. Hundreds and thousands of singers in the past complained about mistreatments and unpaid royalties.
Therefore, a salesman's mentality is what help musicians maintain a full time career in entertainment as opposed to being one hit wonders. Musicians without marketing skills are urged to consult with artist development services, something that is missing from many of today's record labels. Musicians without artist development coaching have a less chance in getting noticed in the public's eye.
Hot Bird Music (for musicians, record labels, and small businesses) - www.hotbirdmusic.com