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How Many Contacts Does It Take To Make A Sale?

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Ten. Or five. Or fifteen, or eight, or… The only absolutely true answer to that question is it depends. On a number of factors. What you’re selling, how hot the lead is, how blue the sky is today. There are just so many factors. But there is one thing that all salespeople, experts, and coaches agree on: It’s rarely going to be on the first contact. And they all agree, therefore, that persistence is vital. As one entrepreneurial blogger says, if you quit after one contact, “you are leaving 80% of your revenue on the table.”

If you are in sales – and if you are an entrepreneur, you are in sales – you’re going to face a lot of rejection. It’s one of the few things you can count on. Find a way to deal with it. It is not my purpose to train you in sales – there are many people who can do a far better job of that than I can – I just want you to be clear that no matter what your business is, you’re going to have to sell if you want to have a hope in hell of succeeding.

Another thing that seems to be a consensus among those who know about such things is that you have to use a variety of media. Phone, email, blog, newsletter, direct mail, to name some, but not all.

I will talk more about this in future articles, and I’ll give you links that might be helpful to you. Like, for instance, here are just a few links to really good sales resources for you: Eric Lofholm, Bill Walsh, David Sandler, Robert Kiyosaki (Rich Dad Poor Dad), Dale Carnegie. This is just a very small sampling of ones I can personally vouch for, but oh, my gosh! There are so many options out there. If you want to learn how to sell, there’s a way to do it.

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