Google Plus is a powerful tool for businesses and for individuals, mainly because of its powerful integration with the other tools and applications that Google has to offer. For businesses, Google Plus offers the ability to connect with customers and potential customers easily, making it simple to be at the right place and the right time for your customers. For personal use, Google Plus makes it easy to share what users want to share with friends or loved ones no matter where they are in the world. Google Plus can also be a powerful tool to connect with strangers around the world to discuss and share your interests and hobbies. For these reasons, Google Plus is one of the most powerful social networking tools around.
For business uses, Google Plus lets users create Google Plus pages for their business. This page then naturally integrates with other sites and applications from Google that make it easier for those businesses to find their customers. For example, if a user searches for a coffee shop on Google Maps and if that coffee shop has a Google Plus page, then that page will show up on the Google Maps results. That means that the site owner can make sure that they show up as a result, and that the user has all the right information about the coffee shop, from daily specials to accurate opening times. Furthermore, users can write positive reviews about the places they love to visit on this page.
For personal uses, Google Plus is an easy tool to share photos, life updates, or links with family and friends. Google Plus circles let users divide up their friends and followers into different categories like "Work Friends", "College Friends," or "Extended Family." From there, it's easy for users to share posts or photos directly to different circles, so only the right audience gets to see that content. It's nice for people who might have diverse social groups, and may not want to share party pictures from last night from last night, but still want to post updates to extended family. Google Plus lets users automatically upload your photos to the cloud, so it's seamless to share those photos without extra work.
Finally, Google Plus is also great for joining a larger community of people on the social network.There is a great post by Randi Sherman, a social media marketing professional at The Social Calling, which mentions some of the notable advantages of Google Plus vs. a Facebook. Google Plus lets users tag posts or join communities of users who share the same interests or hobbies. This means that photographers, for example, can join photographer groups and post pictures, updates, or questions to users all over the world. Photographers who would never have met can then discuss, share feedback and tips, and grow. It makes friendships possible that never would have been possible on a smaller or less connected social network. Because Google Plus lets businesses and personal users connect, share, and control their privacy, Google Plus is one of the most powerful social networks on the internet today.