McDonald’s usually receives a bad reputation for its products. If anyone has been to a McDonald’s, or another fast food restaurant for that matter, there is usually some sort of horror story pertaining to the food or one feels after their visit.
A lot of health stories pertaining to the food industry usually deals with how bad a Big Mac, Whopper or Quarter Pounder with Cheese is for you. A lot of these companies have even been sued because certain customers have experienced specific illnesses after eating the food for a number of years.
Even a documentary was made of a man maintaining a McDonald’s diet and eating every single item on the menu. After a few weeks, the documentary filmmaker Morgan Spurlock felt the negative side effects of eating all things Big Macs and Chicken McNuggets.
It was reported earlier this year that a teenager collapsed at work and had a difficult time breathing because he had lived off of chicken nuggets since he was only two years old.
As of late, these companies have started to provide healthier alternatives to their meals. Although they aren’t the healthiest items, they could be labelled an improvement from its other famous menu choices.
What are they doing? Here is a brief list as to what some companies are doing to not only improve the lives of its patrons, but also its public relations.
In April, McDonald’s announced that it would add apple slices and yogurt to its Happy Meal. With each order of a Happy Meal it includes a Danino strawberry yogurt, the choice of either apple slices or mini-sized French fries, the choice of a hamburger, cheeseburger, Chicken McNuggets or a Chicken Snack Wrap and any beverage of your choice, including white or chocolate milk.
For children between the ages of two and eight, the maximum daily intake of sodium should be 1,200 (mg). The revised Happy Meal (consisting of hamburger, apple slices, yogurt and chocolate milk) is 785 (mg) of sodium.
Last month, McDonald’s also announced that it is implementing calorie counters on restaurant and drive-thru menus in the United States. The company is unsure when it is installing these counters.
Recently, the international chain offered a “Favorites Under 400” menu that highlights calorie information for customer favorites.
According to Bloomberg News, Arby’s Restaurant Group is trying to drop its fast food image and replace it with a new healthier alternative reputation. It’s doing this by introducing a new advertising campaign that will attempt to take customers away from Subway.
The company plans to add 12 new menu items. In September, Arby’s introduced a hot turkey sandwich and will soon roll out a peppermint milk shake, a molten lava cake and miniature sandwiches.
Arby’s plans to revamp its menu, decor and service.
“You don’t want to start bringing in lots of people until the store experience is going to delight them,” said Andrew Keller, chief executive officer at Crispin Porter & Bogusky, the agency behind the ad. “The worst thing you could do is start bringing in lots of people into Arby’s and have them say this is exactly the Arby’s I used to know.”
Known for its 1,000-calorie Quad Stacker, Burger King has been attempting to draw vegetarians to its establishment. The company is one of the few fast food outlets in Canada or the United States to offer a veggie burger. It has also introduced a Chicken Whopper Jr., which is aimed for those wanting a healthier alternative to the classic Whopper sandwich.