Facebook has become one of the most popular social networks of this world with over 1.15 billion users. It is regarded as a powerful platform for businesses because it can offer them a myriad of potential benefits. Even though some of these benefits can also be derived from a website, there are numerous ones that are considered unique to the social network. They have the ability of increasing the sales of a business and thus boost profits. Here are some of the perks that a business will notice when they use Facebook:
• Low-cost marketing strategy
Marketing activities that give rise to costs worth thousands of dollars when implemented via other channels can be conducted at a fraction of the cost when done via Facebook. Thus, small businesses with a restricted marketing budget will find it immensely useful. Larger companies can also test marketing themes and concepts through Facebook before investing in bigger campaigns.
• Sharing information about business
A Facebook page for a business can be used for publicizing the name of the business, contact details, addresses and a brief description of products and services. A business can also discuss other aspects such as their history and staff, which can create interest and attract more and more customers.
• Talk to current and potential customers
Facebook offers an excellent opportunity for a business to talk to their existing clients and also communicate with their new ones by sending and receiving messages. However, this doesn’t mean that a business should do aggressive promotion as this might actually turn off customers. Sharing information that’s useful, creative and also related to the business is the best way to lure customers in. This promotes the business and also builds its credibility for developing long term relationships with customers. It is also a good way for a business to get some feedback about their business, products and industry.
• Give customer support
It is possible for customers to get their problems, complaints and queries resolved on Facebook, which is quicker, easily accessible and more convenient for them. It is also efficient and cost effective for a business.
• Raise brand awareness
The business profile on Facebook can be enhanced by getting more and more people to Like the page. Once the page is liked by customers, their friends will also be able to notice the posts of the business. Businesses can run various campaigns to attract more likes or they can buy likes in beginning. For instance, a USA based company can buy USA Facebook likes from a reputable seller and attract even more likes from United States, and vice versa. This helps in building brand awareness and recognition in the market. Customers will also form a positive opinion about the business’s products and services.
• Increase traffic to website
A link of the website can also be listed on the Facebook page. It has been reported by several businesses that the greatest benefit to them is the increased traffic to their website through the Facebook page. Visitors coming to the website get to see stronger marketing messages and notice the option of purchasing goods and services. They will be more receptive and will be motivated to spread the word to their friends and families.
With these benefits, a business can grow and expand quickly thanks to Facebook.