How do T.J. Maxx and Marshall’s shoppers score designer deals on a budget? They are the same people, interested in the same chic, new trends, and they have the same shopping budgets as other thrifty shoppers. Yet, somehow, they break all the rules of thrifty fashion shopping and win.
Whenever we hear the names Marshall's or T.J. Maxx, we think of Maxxinistas finding designer apparel at a fraction of the retail price and shoppers making fabulous finds on shoes, handbags and jewelry. So, how do they do it?
Thrifty fashion shoppers remind themselves again and again never to shop on impulse. They practice walking by eye-catching displays and signs for extra-super-amazing sales. They often shop with a list, seeking only the item or items on the list. And they always manage to stay on-target, or even under budget for the month.
Shoppers at Marshall's and T.J. Maxx are actually more seekers than shoppers. They are the people who are willing to visit the store again and again, look through everything on the racks and counters, and keep a sharp eye pealed for deeply discounted or clearance apparel. They look for designer names and product quality, trusting their own sense of fashion and style.
Over and over again, these shoppers prove that they are doing something very right. They find Kate Spade handbags for 80% off and baroque pearls from the Gardenia runway collection for $25. They bring home Michael Kors jackets for $30 and Carmen Marc Valvo sweaters for $25. And, through it all, they radiate energy, determination and confidence. They are the few, the seekers, and the ones to score.
They leave home with no set agenda, no list, and no preconceived notions. They probably have not checked websites or newspaper advertisements. They simply go forth and conquer the world of thrifty fashion, staying within budget and, very often, sharing their finds on Facebook for a chance to win more than they spent.
If you’ve never shopped at T.J. Maxx or Marshall's, give it a try. Plan to spend some time looking, and keep an open mind about what you may or may not purchase. Thrifty fashion shoppers all recognize a real bargain when they see it, and smart shoppers make the most of it. You may be a world-class Maxxinista without even knowing it!
Watch the video to see what T.J. Maxx is doing right and how other department store can learn from them.
As always, maximize your style and minimize your spending~