According to a Feb. 17 report from FOX Sports, UFC bantamweight champ Ronda Rousey (8-0) seems to have more to say about Cris "Cyborg" Santos than the woman she'll be fighting against just three days from now in the main event of UFC 170.
"She knows she's gonna get beat by me," Rousey said of Santos. "It has to be such an amount of money for her to be able to retire off it. I don't know if that offer is ever going to come."
Santos doesn't compete in the same promotion as Rousey, so it seems odd why the star judoka would even bring her up just days before her UFC 170 fight against Sara McMann.
The truth of the matter is that Rousey is at her best in the media when she has a real rival to rip into. Rousey originally gained fame by tossing verbal jabs at Miesha Tate, Michael Phelps and celebrities such as Kim Kardashian.
No Drama Between Rousey and McMann
Since her upcoming opponent is a fellow U.S. Olympian, there's not much to criticize about her.
The lack of a "real-life" rivalry between Rousey and McMann is one of the top reasons why UFC 170 lacks hype.
History dictates that UFC fans buy pay-per-views that involve fighters who have a real-life feuds.
Chuck Liddell vs Tito Ortiz, Jon Jones vs Rashad Evans, Tito Ortiz vs Ken Shamrock and Anderson Silva vs Chael Sonnen rank among the best-selling UFC pay-per-views of all-time, so it's clear that a little trash talk goes a long way when it comes to selling fights.
When it comes to women's MMA, Rousey's UFC 168 fight against Miesha Tate is the perfect example of what a great rivalry can do for PPV sales.
UFC 168 sold over one million pay-per-views, partially because fight fans became quite invested in Rousey's epic real-life feud with Tate.
MMA Fans Don't Care About Olympic Storyline
Part of the reason why McMann got the title shot against Rousey is because the UFC banked on fight fans caring about a main event fight between two former Olympic athletes, on a weekend where the Sochi Olympic Games will likely be a hot topic.
Unfortunately for the UFC, that storyline seems to be a major dud.
If the UFC really wanted to work an Olympic storyline, Rousey vs Alexis Davis might have been more intriguing. At least then, they could have pushed a United States vs Canada dynamic.
Besides Rousey vs McMann, there's not much else to look forward to on the UFC 170 main card.
The co-main would have been slightly interesting if it was Daniel Cormier against Rashad Evans, but a lot of the air got sucked out of the UFC 170 undercard when "Suga" went down with a knee injury.
Patrick Cummins has taken Evans' place, but he's such a big underdog that the fight will likely not be very competitive.
The rest of the main card isn't much to get pumped about, as Rory MacDonald fights Demian Maia and Mike Pyle fights TJ Waldburger.
All four of them are coming off losses. MacDonald and Maia both turned in sleepy-headed performances in their last UFC appearances. Pyle and Waldburger are both coming off knockout losses.
McMann Hates The Spotlight
McMann, 33, purposely avoids doing interviews and says she doesn't pay attention to what's going on in the media.
By her own admission, she's taking the old school approach of letting her fists do the talking.
"That’s the great thing about fighting Ronda, she’ll sell the show. And that’s fine with me," McMann explained. "I don’t really need other people to believe in me, to know what I can do. I would have never been able to wrestle or even start MMA if that’s what I needed beforehand. Being a little unknown, I’m happier that way."
While media attention might not matter much to McMann, it matters to the UFC. They are in the business of selling tickets and pay-per-views, so its in their best interest to have champions who do their part when it comes to promotion.
Recent UFC Cards Were Lackluster
The final reason why UFC 170 lacks hype is because their two most recent cards were fairly lackluster.
UFC 169: Barao vs. Faber II set the record for most fights on a single card to go to judge's decision, and last weekend's UFC Fight Night card featured a boring main event between Lyoto Machida and Gegard Mousasi.
If last weekend's card had a little more juice, perhaps UFC fans would be more excited about UFC 170.
Analysis: Of course, there's two days left before the UFC 170 weigh-ins are set to take place, and three days to go before the actual fights.
There's a decent chance the hype will start to pick up on Friday afternoon, and really gain serious momentum on Saturday morning.
Does Rousey's UFC 170 fight against McMann lack hype? Let us know in the comments or tweet the author, @EricHolden.