The age of gym memberships to “box” gyms as part of your wellness program has passed. Get in touch with what your employees really want.
Times are changing. Individuals no longer want to be just a face in a sea of gym goers. The recent rise of small group classes and Crossfit are proof enough. However, your wellness program still insists on sending participants to regular “box” gyms and your participation numbers are dwindling. Whats spurring the change and what do your employees really want?
An aging workforce consisting of the baby boomer generation are looking for quality. This demographic is typically healthy, middle-class, well educated and exert reasonable influence over the market. This population is enthusiastic about maintaining a good quality of life and are interested in wellness, not just fitness. This demographic exercises to maintain health and vigor. They are looking to participate in programs which encourage a feeling of community. They are most likely to participate at small boutique studios with a high level of individual support from recognized professionals. They often frown upon the inexperienced, wellness and fitness staff that they often encounter at “box” gyms. This causing them to lose interest in the programming, leading to sub-par wellness results.
In contrast to the baby boomer generation, the younger employee segment enjoy experiencing fitness. They are most likely to participate in non traditional Crossfit style workouts, obstacle-style races such as the Tough Mudder, Spartan Run, and Warrior Dash. For this demographic, fitness and wellness is something to be experienced and is not a destination.
What do most individuals really want? Most individuals want to feel well. “What we’re looking to, in the words of Ken Cooper, is a brand-new definition of fitness,” says Pamela Peeke, PhD, MPH, author of the newly released Fit to Live and a contributing editor for IDEA Fitness Journal. “It’s no longer about how big and strong your biceps muscle is, but how big and strong your spiritual and mental muscle is. It’s a humanization of fitness into an integrative experience.” Wellness is a whole, and fitness is a part of that. Individuals want to feel good mentally and physically. If you want to see optimal participation in your wellness program, it should take this into consideration.