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How an entrepreneur should fill the downtime around holidays

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There are certain times each year that business seems to go on hold. The week between Christmas and New Year’s Day, the week containing the Fourth of July and the week of Easter are all times that entrepreneurs find difficult to attract and develop new customers. Some find these days to be a great time for vacation but others cannot afford to take the vacation or are more driven to concentrate on business. For those individuals here are four ways to make the time productive.

1. Challenge yourself with goals.

Think about the next December 31. As you look in the mirror on that last day of the year, what are three things that, if accomplished, you can say to yourself, “it was a great year!”? You might be saying that three things is not enough. Granted it sounds excellent to have achieved dozens of major goals, but you are less likely to be successful unless you focus on just three major goals.

2. Be creative.

Competition continues to get tougher. To excel past others you need to think of ways you and your organization can be distinguished from other individuals and organizations. If successful in this endeavor you will be the individual that friends, peers, and customers flock to when they have a need.

3. Eliminate distractions.

Your progress is delayed by visual and mental distractions. As much as possible look to simplify everything you do. Clean off desktops and “hot spots” where items collect only to create more work later.

4. Evaluate everything.

Set aside some time to evaluate your efforts and results. Are priorities in line with time and expenses? Find those things that are out of proportion and determine how they can be adjusted to get back into the proper ratio.

© Max Impact, used with permission.

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