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Houzz event draws Dallas home improvement professionals

Deepa Mungara, technology evangelist for, offered local remodeling trend information during a presentation to Dallas design professionals.
Deepa Mungara, technology evangelist for, offered local remodeling trend information during a presentation to Dallas design professionals.

The home remodeling experts of came to Dallas last week to preview the results of their annual Houzz and Home survey. A cross section of local remodelers, builders, architects, and interior designers attended the Open Houzz event hosted by Capital Distributing, Dallas.

Interior designers, architects, remodelers and builders attended the Open Houzz event and presentation held at Capital Distributing, Dallas

A leading online platform for remodeling and design information, Houzz provides a large residential design database for home improvement novices and professionals. Its periodic assessments of consumer design and remodeling trends are based on responses provided by Houzz community members and represent current and planned home projects.

Deepa Mungara, technology evangelist for the website, presented a power point review of national and local statistics.

Highlights of Dallas-area trends cover the gamut of home remodeling
• Of local respondents, 89 percent are homeowners, and 78 percent are 35-64 years old.
• In the next two years, 83 percent of homeowners are planning to decorate or redecorate, while 38 percent are planning to remodel or build an addition, and 13 percent are planning to build a custom home.
• In the same time period, 55 percent are planning to hire a general contractor, 28 percent a kitchen and bath professional, 25 percent an interior designer, 21 percent an architect, and 27 percent a landscape professional.
• Survey respondents note their hiring criteria is based on several factors including the professional’s reviews and recommendations, reputation as an expert in a specific remodeling field, and flexible personality.
• The most important projects being planned by Dallas-area homeowners are bathrooms (28 percent), kitchens (18 percent), and landscapes (19 percent).
• Citing the motivation for projects, 79 percent say improving the look, feel, flow, and functionality of the home is important, far higher than the 49 percent citing increasing home value; however, home value did gain as a motivator against last year.
• Other reasons for remodeling include improved storage and organization at 41 percent, enhanced energy efficiency at 31 percent, and superior technology at 18 percent.
• The biggest challenge to redesign and refurbishment say Houzz community members is locating the right products and defining a preferred style.

The presentation also described onsite resources available to home improvement professionals to enhance their visibility, promote their businesses and connect with local consumers.

Look here for full results of the Houzz and Home survey in a few weeks. What are your priorities for home improvement in 2014?

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