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RodeoHouston ticket demand almost crashes Ticketmaster system

The first day tickets were released for sale for the Houston Livestock Show and Rodeo was Saturday, January 18, 2014 at 10 a.m. With the response yesterday, It was no wonder that the Ticketmaster’s system could barely handle it.

Houston Livestock Show and Rodeo Reba tickets in high demand
Jason Kempin, Getty Images
George Strait singing "This is Where the Cowboy Rides Away"
Photo by Erika Goldring/Getty Images

The gem of Houston, the Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. The show will be held March 4 through March 23, 2014 at Reliant Center, Houston, Texas. With internationally known live country music performers, championship rodeo action, livestock competitions, concerts, a carnival, pig racing, barbecue and the Rodeo Uncorked! International Wine Competition, shopping, sales and livestock auctions, the Houston Livestock Show and Rodeo "signature event" is as popular as the New Orleans' Mardi Gras and New York City's New Year's Eve at Times Square.

Tickets were available at rodeohouston.com, all Ticketmaster locations (excluding the Reliant Park Box office until Monday, Jan. 20) and by phone at 1.800.726.1313. Ticketmaster was not yet aware of the ticket demand tsunami for HSLR tickets that would hit them this year. A spokesman for Ticketmaster told ABC’s Channel 13 News that there were more than 90,000 callers in their queue at any time. Thank goodness, Ticketmaster had a strong enough system not to crash completely. That would certainly be a tragic situation but Ticketmaster now has the system well under control.

Fans also commented on the news program that their wait for a Ticketmaster representative lasted from over an hour to more than two hours. But, these fans were determined to get those precious tickets. Many were very disappointed when, by the time their calls were answered, that particular show was said to have sold out. But, you can bet they took their second, third or fourth choice in ticketed performances.

A ticket alert was posted that day, Saturday, January 18, 2014, on the Houston Livestock Show and Rodeo’s website from Ticketmaster: “Due to the extreme demand for 2014 RODEOHOUSTON tickets this morning, the Ticketmaster system had difficulty processing the amount of requests received.

“Some users experienced incorrect messages online, to include mobile transactions, referencing that tickets were not on sale for various entertainers, as well as long, fluctuating wait times.

“We apologize to our RODEOHOUSTON fans, and want to let them know that Ticketmaster’s online system has now caught up with the demand. We invite our fans to check back at ticketmaster.com/rodeohouston to purchase tickets. While a few performances have a limited amount of tickets available, there are still plenty of tickets available for most performances.

"We value each and every one of our RODEOHOUSTON fans,” said Leroy Shafer, chief operating officer of the Houston Livestock Show and Rodeo™. “We sincerely apologize for any inconvenience they may have encountered."

The rodeo has drawn some of the world's biggest recording artists, including Kiss, Elvis Presley, Bob Dylan, Brooks & Dunn, George Strait, Garth Brooks, Willie Nelson, Selena, Bon Jovi, ZZ Top, Taylor Swift and Lynyrd Skynyrd, among others. Since 2003, HLSR has been held at Reliant Stadium in Houston, Texas. Prior to that time, and since the first held in Houston’s Astrodome.

The 20 day event is kicked off by the Downtown Rodeo Roundup held near Houston City Hall, the Downtown Rodeo parade, and the ConocoPhillips Rodeo Run - a 10k and 5k walk & run and the World's Championship Bar-B-Que Contest. Traditional trail rides, which start in different areas of Texas and end in Houston, precede the Rodeo events. The City of Houston celebrates this event with Go Texan Day, where residents are encouraged to dress in western wear the Friday before the rodeo begins.

Why, this year? In 2013, attendance reached a record high of 2,506,238 people. The HSLR has continued to see an increase in ticket sales every year and it shows no sign of slowing in future years. We and people from all over the United States deeply love our Houston Livestock Show and Rodeo and if you’ve been around long enough, it is definitely a Texas rite of passage and a tradition for generations since the 1931 opening of the first established The Houston Fat Stock Show and Livestock Exposition.

As Houston has grown, so has the HSLR and as the “superstar” rich list of performers, you can see how the demand would be so huge. For fans, it’s a love for the star performers at the Rodeo, the rodeo itself and the whole sparkling wonderland of the Houston Livestock Show and Rodeo. For family generations the love even sets deeper. It’s carrying the pride of the true spirit of Texas into the future through our children and our children’s children. Long may that flag of the HSLR wave!

For more information please access the Houston Livestock Show and Rodeo website.

Houston Livestock Show and Rodeo™
HSLR Tickets and VIP information (click here)

Mailing Address

P.O. Box 20070
Houston, TX 77225-0070

Physical Address

Reliant Center
8334 Fannin Street
Houston, Texas 77054-2930

Phone: 832.667.1000
questions@rodeohouston.com

Membership and Ticket Office Contact Information

Phone: 832.667.1080

Email: tickets2@rodeohouston.com

Hours

Monday and Friday
8:30 a.m. to 4:30 p.m.
Tuesday - Thursday
8:30 a.m. to 7 p.m.