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House of Fraser to launch online boutique for plus size clothing

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The British retailer, House of Fraser has announced that they will be

adding a plus size boutique to their website. The new addition, coming
in early March will include on-trend fashions from a variety of
designers and will range in UK sizes 14-28 (US sizes 10-24). Among the
designers set to have pieces from their collections on the site
include Anna Scholz, Marina Rinaldo and Swedish brand Juna Rose.

Selections will also be seasonally appropriate with swimsuits,
intimate wear and accessories. Shipping will be available to the
United States, with standard shipping starting at $10 US.

This is the first time for the company to devote a portion of the
business to plus size clothing .

“We know our customers are women who want trend led pieces and wont’
compromise on style or fit so we have carefully selected an assortment
of brands that together create the style conscious woman’s perfect
wardrobe,” says Louise Bailey, Womenswear Brand and Concession Buying
Manager.

House of Fraser’s plus size boutique is set to open March 3, 2014.

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