Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. Music

Houghton Mifflin Harcourt brings Beatles to Toy Fair

See also

One title, The Beatles Were Fab (and They Were Funny), jumped out from the shelves of the Houghton Mifflin Harcourt exhibitor’s booth at Toy Fair yesterday—then led the gaze to several surrounding music-related titles.

Prominent among them, and at opposite ends of the music spectrum, were Jimi: Sounds Like a Rainbow—A Story of the Young Jimi Hendrix and When Stravinsky Met Nijinsky: Two Artists, Their Ballet, and One Extraordinary Riot.

“We have a ballet series that’s done very well for us,” the publisher’s sales rep Steve Quinn said of the four ballet titles. “It offers a more palatable format to get ballet into the schools.”

But in addition to schools and traditional booksellers, Houghton Mifflin Harcourt has found success with its music book catalog at music retail.

“There’s an opportunity, because they’re written and illustrated in a humorous vein, to appeal to both adults and kids,” said Quinn, noting that The Beatles Were Fab is a picture book focusing on the Fab Four’s humor.

And with the Beatles, of course, there’s the chance to benefit from the resurgent interest during the 50th anniversary of the band's arrival in America.

“A lot of times we get something like that to hang a hat on,” said Quinn.

Subscribe to my pages and follow me on Twitter @JimBessman!


Today's top buzz...

  • Eminem
    The jam-packed Austin City Limits festival lineup has been announced
    Festivals Buzz
  • A.J. Green
    The Cincinnati Bengals kept A.J. Green happy with an extension through 2015
    NFL News
  • Blake Shelton
    Performers announced for Clear Channel's first iHeartRadio Music Awards
    Music News
  • NBA Cheerleaders
    These NBA dancers are guaranteed to take some attention away from the playoff action
    NBA Buzz
  • Kristen Wiig
    Exclusive: Kristen Wiig talks 'Secret Life of Walter Mitty,' new on Blu-ray, DVD
    Movies Buzz
  • Buffalo Bills
    The Buffalo Bills have reached a settlement agreement in a text messaging lawsuit

Related Videos:

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!