Microsoft's email, Hotmail, is being replaced by something familiar, sort of. The popular electronic mail service is being dumped and changed to Outlook.com. Officials from the computer and technology company have plans for a change this summer. Hotmail replaced? Imagine that?
According to a report on Feb. 20 from Fox 2 Now, Microsoft is going forward with plans to nudge out is longstanding email provider in favor of its streamlined successor. Along with Hotmail's replacement comes the migration of over 300 million users worldwide.
To many, the development is nothing new; the company offered a preview of Outlook last year. However, at the time it was clear if the predecessor would be scrapped in favor Microsoft's planned replacement.
The email change is designed to attract a larger market share of users from Gmail and Yahoo. Because the process will be gradual and will be automatic, officials believe the transition will go off without a hitch.
Microsoft, with its recent release of Windows 8, its new Surface tablet, planned partnership with Facebook and alleged plans for a new Xbox 360, appears to be making a lunge forward in terms of innovation.
For investors, any change, acquisition, partnership and the like is undoubtedly good news; Microsoft stock has been a narrow trading range for a decade.
With Hotmail replaced by Outlook.com, the company plans a huge media blitz, to include television ads. However, will it be enough to lure users away from the other big two email service providers?
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