Hotel Zetta of the Viceroy Hotel Group is San Francisco's newest hotel. A member of the group's Urban Retreat Collection, the Hotel Zetta reflects a fresh, fun, and whimsical urban design. The new hotel emerges from a $13 million complete renovation of the century-old former Hotel Milano on Fifth Street near the corner of Market Street.
Hotel Zetta's unbeatable location at the intersection of Union Square, SoMa, Mid-Market, and the Financial District is adjacent to Westfield San Francisco Shopping Centre and a short walk to Moscone Convention Center.
The emphasis is on innovation, high-tech amenities, and sustainable architecture, creating a work-play space now attracting locals and tourists alike. The hotel's 116 guest rooms and suites are complemented by a destination restaurant, bars, a fitness room, and three meeting rooms kitted out with built-in audio-visual, permanent whiteboards and walls of corkboard.
Plus, there's the ultimate Playroom, a 1,500-square-foot space for adults featuring a pool table, shuffleboard, game consoles, and more. "An interactive vibe is felt throughout the place," is how Greg Bell, Hotel Zetta director of sales and marketing, describes it. Guests and visitors can also make Skype calls from inside a repurposed red London phone booth.
S+R Lounge, named for its unique salvage and rescue theme, is slated to open March 15, 2013. Restaurateur Anna Weinberg and three-star chef Jennifer Puccio are the S+R team. Expect quirky sculptures, a soaring backlit bottle wall, interactive wall art, a menu featuring classic party food favorites like pigs in a blanket and angels on horseback, and cocktail names sporting high-tech references, such as the 404 and the Bubble. Expect also a larger restaurant with an opening in late summer 2013 to follow.
The hotel has partnered with GreenCitizen and nearby tech companies to collect old cell phones and other obsolete hardware from which the hotel's art installations have been handcrafted by a local artist. The interiors by Seattle-based firm Dawson Design Associates feature talking points such as a chandelier made of recycled sunglasses, wall hangings made from discarded computer discs, and photo negative films turned into a wall of lobby art.
Guest rooms feature sit/stand work stations and the latest Illy coffee makers. Web-enabled flat-screen Samsung TVs for music and movies to stream wirelessly from any tablet or smartphone via Obsess G-Link Connect docking stations certainly beat traditional hotel movie channels. Specially designed glass shower doors with a cut-out to make reaching in for adjustments a completely dry experience and plush pillow-top beds covered with a down comforter and imported linens are lovely touches.
How did Hotel Zetta get its name? It's a nod to high-tech. For those familiar with megabytes and gigabytes, just keep counting. Zetta is the number 1,000 to the seventh power, written as the numeral 1 followed by 21 zeros.