The famous Twinkie is still in demand and loved by Americans. As Americans, anxiously wait for their favorite snack cakes to be put back on supermarket shelves, the Hostess Brand is hard at work looking for a buyer.
Hostess Brand has been in discussion with two investment firms: C. Dean Metropoulos & Co. and Apollo Global Management.
C. Dean Metropoulos is the proud owner of Pabst Brewing Co. Both investment firms and Hostess have kept the details of the possible purchase under wraps. However it seems as early as next week we should have more solid information regarding the purchase of Hostess Brands and the fate of Twinkie.
The talks between Hostess Brands and the two firms are not finalized as many details still have to be worked out; but thus far according to Hostess Brands thinks look good and Twinkie might live on.
At this time C. Dean Metropoulos and Apollo Global Management are declining to comment on specifics regarding the possible deal with Hostess Brand.
When the bidding starts for the Hostess Brand, a judge will allow other companies who may be interested in purchasing the Hostess Brand to place their bids along with C. Dean Metropoulos and Apollo Global Management.
Hostess Brand needs 400 million, however when the bidding starts it can top this number and the company will be sold to the highest bidder to the tune of 400 plus million.
Hostess wants to reach an agreement as soon as possible, so Twinkie and the rest of the brand can remain relevant and on people minds. Not to mention their taste buds calling for their famous Twinkie.
In November 2012 Hostess Brand announced that Twinkie, and some of their other love brands would be no longer. Hostess did manage to get bidder for a lot of their other brands.
Some of their brands that reached bid deals were Wonder bread, Drakes cakes such as Devil Dogs, Funny Bones and Yodels.
If all goes well within the next couple of weeks Twinkie too will live on.
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