Christian Anderson has come up with a way to reduce time for hunters and fishers. HookHunt is an app he assisted with creating that allows users to make an e-journal of their hunting and fishing outings.
They take a picture of their hunting or fishing results and the application starts recording environmental data that includes, temperature, barometric pressure and lunar phase. This allows them to track trends over time to find the best hunting and fishing conditions.
Anderson and his partners withstood wasted time in the development of the product. They spent $60,000 and several months working with local computer techs but they found that these people did not know how to create apps. Anderson says, “It's the most difficult thing he's ever done.”
Presently, the app is available for all phones. The current version costs $3.99 and HookHunt is working on others. One is due out in late March and it costs $6.99, it will allow people to “geo-locate anyone in their hunting party”, says Kevin Daisey, the chief operating officer.
Many consumers expect free apps, but the hunting and fishing market is different. People pay for quality items, and they will spend $3.99 on a bobber.