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Honda targets ‘Gen-Y’ to drive 2015 Fit sales to top of class

Honda targets resourceful Gen-Y prospective car buyers with a fun multi-media campaign capitalizing on the flexibility and utility of the all new 2015 Fit. Honda is positioning the redesigned Fit to lead the sub-compact car segment. We take a closer look.

American Honda Motors targets Generation-Y buyers with the all-new 2015 Fit.
American Honda Motors targets Generation-Y buyers with the all-new 2015 Fit.
Photo by Bill Pugliano/Getty Images

Most Gen-Yers that we know are still sitting on their parent’s couch. Playing video games, looking for meaningful employment or opting for an ever elusive Masters Degree in “ what ever man,” many Gen-Ys will graduate from college this week, may wish to take a collective breather and won't be working full-time anytime soon.

None the less, Honda knows that Generation-Y will inevitably rule the world some day and looks to them to literally and figuratively drive the # 1 brand in North America to new heights. With a base model msrp of $15,300, the 2015 Fit provides a tech-rich platform with handling and performance second to none in a very competitive segment. And, it provides the utility of a minivan while approaching 40 mpg on regular grade gasoline.

For those resourceful and ever- moving North Americans looking for a flex-mobile of high quality and tech-rich accoutrements, Honda presents the all new 2015 Fit. We recently had the pleasure of test driving the first 2015 Honda Fit delivered to the Pacific Northwest. Manufactured with world-parts in Ciella Mexico, the all new Fit proved to be a blast to drive, handled well while looking good and is relatively affordable.

Honda has taken a good car and made it a great car by increase interior volume, leg and hip room, while adding a “magic” split rear bench. Looking to the performance and handling characteristics of the Fit, we discover an entry level hatchback sporting the handling characteristics of a mild sports sedan, the utility of a minivan and the refinement of the #1 selling sedan in North America.

We like the Fit so will you.

Looking to Honda’s latest Youtube clip, we find yet another stellar example of social media driven advertising. Torque News has featured several Honda video clips in the past. The Fit campaign takes a fun look at the Gen-Y lifestyle while capitalizing on the flexibility and tech-rich attributes of the newest member of Honda’s ever-changing line.