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Honda and Mercedes rate highest in consumer survey

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A recent poll of more than 30,000 consumers by ALG (TrueCar’s analytics division) in conjunction with Strategic Vision’s New Vehicle Experience Survey has revealed that they now view Honda as the top mainstream brand ahead of Toyota, VW, Subaru, GMC, Ford, Buick, Nissan, Mazda and Chevrolet, while Mercedes placed ahead of Lexus, BMW, Porsche, Audi, Maserati, Infiniti and Acura in the luxury category.
On the opposite side of the spectrum, cars receiving the lowest vote of confidence by consumers participating in the study were Suzuki, Kia, Scion and Fiat, with Smart coming in dead last for mainstream cars. At the same time, Alfa Romeo hit the bottom in the luxury class, falling below Tesla, Land Rover and Lincoln.

“When consumers buy a car, brand perception directly impacts how quickly the vehicle will depreciate,” ALG President Larry Dominique said in a statement. "When deciding on a car purchase, consumers need to consider more than just build quality -- they need to consider how the brand is perceived in the marketplace.”
At the same time, automakers take heed of these results when building their strategy in producing cars for the future, especially when considering what cars and light trucks to invest in for the future.



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