Home staging continues to be touted as a hot career, a quick and easy transition from a predictable, boring job to one that is creative and flexible. In the present economy staging has become the beacon for anyone searching out that ‘something new’. Interior designers are branching into staging. Event planners are adding the service into their offerings. It seems everyone wants to be a stager today. Perhaps it’s all those HGTV shows that glamorize the industry and make it look easy.
Is it really that easy? Can you learn to be a stager in three or five days? If your design business is faltering in the present economy, can you just switch gears and become an overnight success? Can you really just “add on” a service like staging?
Let’s look at the basics. Staging is a profession. Granted it is not licensed like interior design but there is a member governed trade association, the Real Estate Staging Association (RESA). So there is a professional “conscience” to the industry. If you think you want to be a stager, membership in this organization is a good place to start. There are also many local RESA chapters, so join locally as well as nationally.
If you’ve run a business before then you know the basics. If not, if you’re completely switching gears from working for a large company to becoming an entrepreneur then start thinking like one. Create a business plan. Yes this is annoying and hard but it’s essential. You must have a concrete idea about what you want to do, how you want to do it and where you want to go with your business. Create a vision statement to go along with that plan. How do you see your company? Where will you be in five years? Next comes the mission statement. What defines you and your service? What makes you different?
Get on the Internet and google ‘how to create a business plan’. Ask a friend who is a successful small business owner to share their vision statement and business plan with you. SCORE is a wonderful organization filled with professionals offering free advice and help. Get on the phone, get on the Internet and get started!
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