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Home Physical Therapy - Carving a Niche Market

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Cultivating physical therapy referrals is no easy task for any brick and mortar physical therapy practice. Some potential referral sources include, but are not limited to:

  • medical doctors
  • acupuncturists
  • physician's assistants
  • sporting clubs
  • personal trainers
  • dieticians
  • massage therapists
  • yoga instructors
  • pilates instructors
  • nurse practitioners
  • social workers
  • word of mouth
  • direct website referrals
  • online reviews

My belief is, that there is no more powerful referral than one from a medical doctor. When sick or in pain, you need someone you can trust for advice. A doctor is at the top of the medical professional ladder when it comes to respect and advice. As a result, if you ask your doctor for help with a referral for a physical therapist, there's a good chance the patient will follow the doctor's advice.

The question then begs, what's the most effective way to get your practice known by a doctor's office? In this podcast, I discuss with Dr Jarod Carter some of the techniques I employ to get past the doctor's office staff and speak directly with the doctor. These techniques are useful for not only physical therapists, but can be used for other allied health professionals to get their foot in the door to obtain more referrals.

Some of the things discussed in the podcast include:

  • obtaining the doctor's email address
  • asking current patients about who they trust for their own healthcare needs
  • how I word emails to doctors

Feel free to ask me any questions you may have regarding this topic.

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