Starting a home-based crafting business is no small endeavor and the process can unhinge frustrations that cause many potential business owners to bow out before the real work begins.The journey of creating a successful crafting business can be a difficult and challenging process for someone who has little to no experience utilizing social media as a marketing tool. Don't fret, the process isn't impossible and there is an entire internet community ready to help.
What are the simplest aspects of building a home-based crafting business?
- Determining what to sell
- Establishing the retail price for products
- Creating a website
What are the most challenging aspects of building a home-based business?
- Implementing a business plan
The most successful business owners sell products that are likely to motivate loyal customers to return and also refer their loved ones to purchase your product. Social media are the most important tools in marketing your business as they are a portal into a vast audience across the web. It is recommended that home-business owners subscribe to these tools and link them to their website's domain.
Popular Forms of Social Media
The most popular forms of social media include Facebook, Twitter, StumbleUpon, MySpace, Pinterest, Reddit, etc. Using the previously mentioned forms of social media are indeed beneficial in the crafting business, but new entrepreneurs can also be successful by selling their items on Etsy!
"Exactly what is Etsy and how will it benefit my crafting business?"
Etsy is a highly marketed community of crafty business owners looking to sell their home made products. This is the perfect site for businesses who lack the knowledge of social media marketing as Etsy receives thousands of visitors each day looking specifically to purchase unique crafts.
Journey of a Crafts Woman
Home-based business owner of No Drama Crafts, Orna McDaniel, explained the process of transitioning from being a retired educator to a professional craftswoman. "Learning social media and marketing principles as a novice was a significant challenge, but I finally grasped the concepts of strategic business practices on the net through extensive research."
No Drama Crafts has products ranging from ballet tutus (Tutu Cute), ruffled socks, fancy bows, and a stock of personalized gifts for any occasion. The business owner's primary audience are mothers and grandmothers looking to purchase glamorous attire and accessories for infants and toddlers.