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Holy Guacamole! It's Super Bowl

Avocado lovers will consume huge amounts this Sunday
Avocado lovers will consume huge amounts this Sunday
Hass Avocado Board

Forget the draw and bootleg plays; Super Bowl XLV111 fans will be passing the guacamole in big numbers Feb. 2 and looking for good wines to swill.

From coast to coast, fans are expected to devour around 104 million pounds of Hass avocado spreads (equivalent to 208 million avocados) during Super Sunday, according to the Hass Avocado Board. With that many green globes, MetLife Stadium in East Rutherford, N.J. could be filled end zone to end zone reaching over the top of the goal post 40.2 feet high. This is more than 230 times the weight of the Statue of Liberty.

To meet this demand, Hass avocado growers are gearing up for the peak period that will outscore Cinco de Mayo and the Fourth of July.

A spicy primitivo or a zinfandel can stand up to the velvety guacamole with hints of red onion and cilantro. Both are sassy with a touch of elegance. Score some big points with these two pairings.

But, back to the avocado story: It wasn’t easy selling the nation on the benefits of the exotic fruit. The first carload of California avocados was shipped to New York in January of 1927 and a sales report stated, “The Eastern market doesn’t want black fruit.”

But, avocado growers persisted and today there over 53,000 acres of avocado groves between San Luis Obispo and the San Diego border. California is the nation’s leader in avocado production and consumption.

What if you want to whip up a batch of guacamole and the fruit is not ripe?

No problem. Simply place avocados in a paper bag with an apple for two to three days at room temperature. When they darken and yield to gentle pressure, they are ready.

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