The Waukee Family YMCA is a scant three hundred yards away – just on the other side of Hickman Road - and Holmes Health & Fitness Center (HHFC) in Waukee, IA (pop 13,790), is surrounded by bootcamps, kickboxing studios, women’s circuit training, sports clubs, Smartraining, personal training services, yoga classes, tanning salons, and 24-hour mini-clubs in the immediate area. But, the club remains undaunted by the competition and continues to lead the effort to help local residents get in shape.
Located at 100 Laurel Street in the Warrior Plaza Shopping Center in Waukee, Holmes Health & Fitness is owned and operated by personal trainer and national-level bodybuilder Bryce Holmes, who has forged an impressive reputation over the past four years for outstanding results and terrific customer service.
“I have a real passion for fitness,” says Holmes enthusiastically, “and that passion translates into results for my clients. It’s one of those intangibles that distinctly separates us from everyone else.”
His facilities also make a difference. Except for the non-profit Y, which dominates the fitness market in Iowa with its tax-supported facilities that dwarf most private fitness enterprises in the state (who are unfairly forced to support the Y with their own taxes), Holmes Health & Fitness is larger and offers more services than most of its local competitors. The club is well-equipped with dozens of wall-to-wall cardio machines including Life Fitness treadmills and elliptical trainers, a sizable selection of selectorized resistance training machines for every body part, and free weights enough for even the biggest and most ambitious lifters.
The club also features tanning beds, nutritional supplements, kids club, and a well-appointed group exercise studio with hardwood floor and mirrors to accommodate classes in Zumba, body shaping, and yoga. Personal training is also an important amenity at the club, and the locker rooms are nicely finished and immaculately clean (a critical factor for a prospective member of any fitness facility).
A graduate of Lincoln High School in Des Moines, Bryce, 36, was a standout in football and basketball for the Railsplitters before he began seriously tinkering with weight training at the age of 19. He worked as a personal trainer for other Des Moines-area clubs for several years but became disillusioned by the relentless emphasis on selling clients more – and bigger – training packages to shape the club’s bottom line rather than what was necessarily best for the client.
“I just felt that that the emphasis was misplaced,” explains Bryce, “because it was all about the money and not the customer, but it gave me the motivation to open my own gym and change the priorities.”
The big guy – he was the 2006 Mr. Missouri Superheavyweight Bodybuilding Champion – is active in his church and his community encouraging people to improve their lives by leading a healthier lifestyle. He understands that most of his members do not aspire to be bodybuilders, but his education and experience in the sport, combined with his personal training certification, have made him imminently qualified to work with people of ages and fitness aspirations. And, his low-cost month-to-month memberships with no contract allow members to experience fitness on their own terms.
The bottom line is that Holmes Health & Fitness is the “all-in-one” place to work out in Waukee, IA, for local residents who are serious about getting results. And there is a very big guy with a very big desire to help them reach their goals in a very big way.