I was in Italy about 2 years ago and came across a few teenagers who were wearing shirts booming “HOLLISTER.” So I said, this is cool, a couple of kids from Hollister, CA – about 90 minutes south of my San Jose home. I asked them about their shirts and they looked at me like I was father time. Turns out the brand Hollister Co. is a unit of Abercrombie & Fitch of New Albany, Ohio. For years we saw kids sporting the Abercrombie name – but I hadn’t gotten the memo on Hollister. Their claim is that they offer low priced shirts, etc. to the 14-18 yr old crowd.
As I dug deeper I found that John M. Hollister, Sr. was a real person, who started the company in 1922 with a focus on South Pacific items. His son, John Jr. morphed the product line into the surf culture in southern California. That’s fun information, but the point of this article is about Hollister, California and what just happened there.
Earlier this month the Pinnacles National Monument, near Hollister, was named a National Park by President Obama. It’s now the 59th full national park. The Pinnacles is so named because it has many sharp spires as part of its 26,000 acres. It is really the western side of an extinct and eroded volcano that basically rode the San Andreas fault about 400 miles north. A special treat are the Condors that frequent the park. Oh, and wear your new Hollister shirt!
A link produced by the Park Service provides information about its new status.