The University of Michigan Regents agreed on Thursday, that the title of the head football coach will be named after $10 million donors, the Harris Family. The new title will be "J. Ira and Nicki Harris Family Head Coach."
Denise Ilitch, who serves on the board, and whose family owns the Detroit Tigers and the Detroit Red Wings, voiced concern over the "commercialization" of U-M's athletic department, but in the end, voted for it.
The money will benefit the entire athletic department.
Naming schools, athletic compounds and now titles is becoming more prevalent in higher education, in both the Ivy League, and in public universities. Seven of the eight Ivy League schools' have endowed head coaches.
Michigan State University has put a $5 million dollar price tag on both their football and basketball coach titles.