Today host Hoda Kotb goofed up Thursday when she accidentally flashed her personal cell phone number on air during her show, as she was demonstrating the new Samsung wrist watch phone. Hoda got over 4,000 calls and text messages by the end of the day as a result of her very public mistake. Kotb joked, "I’m an idiot, a complete and total idiot, and I’m embracing it", according to her show's website on Sept. 6.
Hoda only flashed her personal cell phone number for a second, but it was obviously enough to send savvy viewers running for their phones to make calls and text messages her way.
Her voice-mail inbox reached its limit within minutes, and she received more over 4,000 text messages by the end of the day.
Hoda told earlier "Today" host Savannah Guthrie about the fiasco Friday, admitting there were a few "porn ones" in the mix of messages she received. Hoda joked that she kind of enjoyed those.
Hoda said most of the messages were fun, and from fans of her and Kathie Lee. She shared some of the more amusing ones. One text asked Hoda to text her back so she could win a $20 bet with her friend.
Another suggested in the future, Hoda should use Kathie Lee's phone for on-air demos. Yet another had to point out that her name auto corrects to Honda Hoda.
Eventually Hoda did have to get a new phone number, replacing the one she has had for the past 15 years.
But not before making her "I’m an idiot" speech to Savannah.