Over 7000 singles in Los Angeles anxiously awaited the arrival of the Hinge mobile dating app to the City of Angels.
In a private party held at Greystone Manor in West Hollywood, over 500 guests from the Hinge wait-list were treated to a party complete with a Red carpet, DJ Richie spinning hip hop and classic soul, while guests enjoyed the "Party Time" feature on the Hinge app, which matched them with people at the event that they know through their extended Facebook network.
In a recent interview, I spoke with ABC News in Los Angeles about the landscape of mobile dating [watch video].
Enter Hinge, a free mobile dating app which helps you find dates based upon which Facebook friends you have in common. The best way that I can describe Hinge is Tinder MEETS Linkedin.
The concept makes sense as singles have become accustomed to swiping on Tinder, the mobile app now responsible for over 10 million matches a day and 800 million swipes per day.
Where Tinder gives you unlimited matches based upon your location, Hinge selects 10 matches served to you at noon each day. If you refer your friends to join Hinge, the number of matches will increase.
How Hinge Works
Hinge takes your Facebook profile photos, age, work information, and other data that you’ve provided, so other singles will see exactly who you are, without having to do an extensive Google search or background search.
Hinge users are 99% college educated, and most popular industries include banking, consulting, media and fashion. The average user has 36 friends on Hinge and 90% are between 23-36. Hinge has made over 2 million matches and just celebrated the first engagement.
Who’s using mobile dating apps?
It should be no surprise, that online daters are now spending more time on dating apps than they do on the sites themselves. IBISWorld reports that by 2018, more than 80 percent of the population will own a smartphone (up from 46 percent in 2012). A recent Pew Research study reported that 29% of cell owners describe their cell phone as something they can't imagine living without.
At the end of the digital day, mobile dating has clearly become the new norm for singles looking for love online.
Are you looking for a serious relationship on your mobile phone?
Julie Spira is an online dating expert and founder of CyberDatingExpert.com. She was an early adopter of the Internet and has been helping singles find love online for 20 years. For more dating advice follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.