It was sensational when Refuel (the chocolate milk campaign) announced that prolific former Pittsburgh Steelers wide receiver Hines Ward will train to race the Ironman World Championships in 2013. It was broadcast in commercials for the Ironman World Championship in 2012. Hines Ward is now officially on his mission to get to the finish line in October 2013.
From XTri.com, in partnership with REFUEL, “ got chocolate milk?”, and with the guidance of elite professional coaches and sports dietitians, Ward will enter a series of endurance races across the country to prepare for the 140.6-mile swim, bike and run in Kailua-Kona, Hawai'i on October 12, 2013.
Beginning March 17, the former pro football superstar will take everything he's learned about endurance training and post-exercise recovery and put it to the test when he competes in the SEAL Sprint III Triathlon in San Diego, California. His race experience and transformation from a gridiron athlete to Ironman triathlete will be captured in the new online documentary series BECOME ONE, on www.gotchocolatemilk.com.
Leading up to the Ironman World Championship triathlon in Kailua-Kona, Hawai'i, Ward is scheduled to participate in at least three endurance events.
Those living in and around Kansas City will be treated with the chance to watch Ward run Ironman Kansas 70.3 in June 9, 2013. He will have had two other official triathlons under his belt by that point, so he should have the process down. It will be interesting to see how quickly he can complete the race and what sort of fanfare Ward will bring to the race in Lawrence, Kansas.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the REFUEL, “got chocolate milk?” Campaign, It is a multi-faceted program designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise. For more information, go to www.gotchocolatemilk.com.
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