Hilton Worldwide-McLean, VA has announced its plan to introduce a new HHonors app for smartphone users. The app is designed to ease the process with selecting rooms as well as checking-in and out of them. It will be specifically available for Apple and Android devices.
Hilton, a five-star hotel chain, is consistently finding more innovative ways to remain relevant. Since 2007, the hotel has invested approximately $550 million in revamping its infrastructure with new technology. Within the approaching month, Hilton’s app will be available to guests who participate in their rewards program. Reservations for specific rooms can be made using digital floors plans and prices. Guests are free to explore a variety of Hilton brands such as Homewood Suites, Embassy Suites, Waldorf Astoria Hotels & Resorts, and etc.
In 2012, Hilton invented the app, Conrad Concierge, for smartphones or tablets. Guests were able to make reservations for dinner, order room service, and communicate with the concierge if they had any concerns. The new app will be, inevitably, an extension of these services.
Today, more hotels are moving forward with implementing digital technologies into their systems. Choice Hotels, headquartered in Rockville, MD, is now accepting reservations via Ford vehicles. Drivers are able to use voice-controlled devices within the vehicles to scan and secure available rooms.
Marriott International Hotels, Starwood Hotels & Resorts among others are already using apps that are similar to Hilton. Guests can make reservations and will soon be able to order room service.
The HHonors app will certainly be beneficial to travelers, particularly business personnel. For those who believe that time is of the essence, making reservations will be less cumbersome. No longer will you need to pace the floor while waiting in a long line or be placed on hold for an extended period of time. With the HHonors app, reservations will be at your hand even while you are on the go.
Next year, Hilton will be expanding the app even further. Guests will be able to unlock doors using their smartphones. Hilton’s Chief Executive Officer, Christopher Nassetta, mentioned that “travelers can use their smartphones as boarding passes to get seats on an airplane, so it is only natural for them to want to use them as a way to enter their hotel rooms.”
Above all, app users will have the luxury of omitting a visit to the reservations desk. Hilton is actually anticipating a day when the entire front desk check-in and out process will be alleviated.