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Hilton celebrates LGBT Pride Month, reinvigorates gay marketing

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June is officially LGBT Pride month, and Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, announced earlier this week that it refreshed its LGBT travel website to feature gay tastemakers sharing travel experiences, tips and unique content. A central part of the Stay Hilton. Go Out. LGBT marketing campaign, the website has features information about LGBT travel, including a global calendar of Pride Month events, promotions and other relevant news.

In 2012, Hilton introduced Stay Hilton. Go Out. to celebrate the culture and nightlife of top LGBT-friendly destinations around the world. At launch, a dedicated Stay Hilton. Go Out. package was rolled out at 140 Hilton Hotels & Resorts and Hilton Grand Vacations properties; today, there are more than 460 participating properties worldwide. This year, the package includes high-speed Internet, a one-year digital subscription to OUT magazine – one of the world’s leading gay magazines, two complimentary welcome beverages and late checkout when available.

“Hilton is committed to fulfilling our brand promise of ensuring that every guest feels cared for, valued and respected by setting the stage for LGBT travelers on any travel occasion,” said Rob Palleschi, global head, Hilton Hotels & Resorts. “We launched our Stay Hilton. Go Out. campaign in 2012 because being good stewards of the LGBT community is a top priority for Hilton. Leading the charge on important issues is part of our DNA. It’s why we always look for new ways to authentically connect with LGBT travelers – from sponsoring LGBT festivals to our extensive website re-launch.”

The newly enhanced website is part of a larger, sustained effort on the part of Hilton to demonstrate its commitment to the LGBT community. The global hotel company is also supporting a number of Pride celebrations around the world including WorldPride in Toronto, June 20 to 29. Hilton further demonstrates its commitment to the LGBT community by partnering with national LGBT organizations, including: GLAAD; Human Rights Campaign; International Gay and Lesbian Travel Association (IGLTA); National Gay & Lesbian Chamber of Commerce; National Gay & Lesbian Task Force; Out & Equal Workplace Advocates; and Point Foundation.

In recognition of its support of equal rights for all people, Hilton received a perfect 100 rating on the Human Rights Campaign’s 2014 Corporate Equality Index.