On Wednesday, February 20, 2013 Dark and Lovely celebrated the launch of their newest line, Au Naturale, with Grammy Award nominated singer and songwriter Marsha Ambrosius, Best-Selling author and curl advocate Nikki Walton and VH1’s DJ Amanda Seales at Arena in New York City.
Dark and Lovely Au Naturale’s "Curl Power Celebration" had a room full of curl girls dancing the night away, enjoying passed hors d’oeuvres, getting curl consultations from the SoftSheen-Carson Style Squad at the curl stations, sharing their curl stories in the Curl Talk booth, snapping some fun photos at the photo station and seeing them go live on the big screens for all to see! Curl Stations were fully stocked with the complete Au Naturale line for guests to see, feel, touch and smell. Models with curly coifs walked the room letting guests feel how soft their curls were and showing them the product used to create their looks.
Dark and Lovely hosted an Instagram contest where guests were invited to upload their photos using the hashtag #wearedarkandlovely and share their experience with Au Naturale. Three lucky winners went home with the complete line of Au Naturale!