Yesterday, Rashida Jones officially kicked off New York Fashion Week as the host of DANNIJO’s FW13 “Vanities” Presentation at the Jane Hotel. Close friends Hilary Rhoda, Coco Rocha and Gaby Hoffmann also showed up to support designers Danielle and Jodie Snyder. Rashida, Hilary and Coco all wore DANNIJO and mingled with the guests, which included editors, producers, stylists and VIPs.
"Vanity (ironic rosaries) and old hollywood glam (ostentatious collars) are two overarching themes in the latest DANNIJO collection. Fall Winter 2013 is a subtle commentary on the way things used to be (lady-like, bold estate jewelry) and the way things have come to be (the advent of the instagram "selfie"). Referencing iconic silhouettes like the religious rosary, we've made a thought-provoking series of mirror adorned necklaces, collars and cuffs," designer Danielle Snyder said.
We were invited backstage by LUXHAIR WOW as the models were prepped for the show. The jewelry collection for the show was inspired by old Hollywood, in particular the key fashion icon Elizabeth Taylor.
The hair inspiration was very chic and minimalist to pop against the Victorian themed elegant dresses. LUXHAIR WOW’s Pony Fall Extension added opulence to the look by adding more texture and definition to the bun. Celeb stylist Johnny Stuntz started off with a mid-rise ponytail securing tightly with a clear invisible hair-tie. Stuntz said he preferred the extensions because of the great hold. It's a product he said he thinks every girl should have. "Never underestimate a ponytail," he said. "Taking the ponytail and throwing it up into a ballerina bun like what we're doing today is always a great look." He then used the LUXHAIR WOW Pony Fall Extension (color matching each model’s natural hair color) and pinned the hair piece to the rest of the hair blending the piece to seamlessly intertwine with the natural hair. Johnny then wrapped the ponytail into a tightly coiled bun, creating a modern look for the models. After securing the bun, Johnny back combed the hair on the sides of the head to add texture and create the appearance of loose strands. To complete the look, Johnny followed up with L'Oréal Paris Elnett Strong-Hold hairspray to keep the hair in place.
Examiner.com also spoke with butter LONDON's Global Colour Ambassador, Katie Hughes to get the 411 on the nail look.
Q: What's the look today?
Hughes: There are three shades going throughout the seven models today. So we've done a nude, a dark oxford red and a really beautiful in-between oxford and bright red that is fully customized.
Q: What do you mean 'customized'?
Hughes: Initially, we wanted two different tones of red. We wanted a deep oxford red, which is La Moss, but we also wanted to go somewhere in between this and a bright red so I basically used La Moss and then layered a really thin coat of the bright red over top.
Q: How did you choose the colors? What was your inspiration?
Hughes: We were really heavily inspired by opulence, Elizabeth Taylor and Hollywood. This is the most red carpet themed collection that they've ever done, so these shades were perfect for this. They've got a vintage feel to them, but they're still very modern at the same time.
Additional reporting by Alexandra Finkel