0n Aug. 26, 2014, Examiner.com was on the scene for the second day of the US Open as a guest of American Express. We had the opportunity to attend the evening matches which featured a duel between Roger Federer and Marinko Matosevic and Serena Williams and Taylor Townsend. Our evening began with a tour of the American Express Fan Experience, which is a pop up two floor lounge open to card members and non card members alike.
It also has a full sized indoor tennis court. When we first entered the space, we were invited to register for a blue RFID-enabled wristband. The band collected our experiences and then sent us a personalized email that recapped the activities in which we participated in the Fan Experience. Next, Michele Carr, American Express’ Director of Sports Sponsorship and Strategy, took us on a tour of the space. I went to the swing analysis booth where advanced technology analyzed my swing and ranked me. The program measured my impact position, racquet speed and spin rate.
Another fun highlight of the lounge was the 180 degree photo opportunity, where I was able to take a cool photo of me serving. There were also free charging lockers and American Express Radios available, where we listened to live commentary. When we headed to the IBM station there was interesting music playing. These sounds were generated via an algorithm from the live tennis match. IBM teamed up with producer and musician James Murphy for this exhibit. Murphy was in attendance when we were touring the space. Murphy will take the soundtrack from the matches and create an original album.
In the IBM corner there was also a cool interactive exhibit displaying the history of tennis fashion. Soon we headed back up the second level of the lounge only open to card members, where food and drinks are available for purchase. There was a really fun interactive exhibit with Sloane Stephens, where fans could pose with a hologram of Sloane for a fashion picture or working out. Soon it was time for the match to begin. The biggest name in attendance was Michael Jordan. He came to support Federer who was wearing Jordans, of course. We also spotted Federer's good friend Anna Wintour, Jim Caviezel, Mariska Hargitay, her son August Miklos Friedrich Hermann, her goddaughters and Henrik Lundqvist. Of course, Federer and Williams won, but it was fun to see them in action.
For anyone who wants to go to Brooklyn, Amex EveryDay will be sponsoring US Open Live presented by the Amex EveryDay Card, daily viewing parties at Pier 1 at Brooklyn Bridge Park from Saturday, Aug. 30, 2014 through Sept. 8, 2014. The live broadcast of the US Open will be shown on the big screen from 11:00 a.m. until match play ends each day. Select days will feature fun activities including kid’s tennis courts and a picnic set-up. The first 500 guests to arrive on Aug. 30 and 31 and Sept. 1, 6, 7 and 8 will receive a specially-curated picnic basket at the start of the first session for each day from one of these famed chefs: Tom Colicchio (featuring ‘wichcraft), Thomas Keller (featuring Bouchon Bakery) and Daniel Boulud (featuring Épicerie Boulud).