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Hertz goes green with waterless car washing

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Hertz has rolled out a waterless, non-toxic "green clean" car washing system in more than 200 rental locations nationwide.

Hertz plans to expand the waterless car washing to 3,700 locations in the United States and Europe in 2014, which could save more than 130 million gallons of car wash water a year. That's a significant saving for the environment as well as for the bottom line, since that's 130 millions of gallons of water that doesn't have to be heated or treated.

"Managing one of the largest car rental fleets in the world requires a significant amount of car washing," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "Moving to a waterless car wash system is another innovative way Hertz is addressing both its sustainability and business needs. We have been able to achieve significant environmental and cost savings while continuing to offer customers the best fleet in the industry."

This new process ensures that cars are detailed properly while both conserving water and avoiding toxic cleaners. Hertz worked with Green Team Partners, LLC ("Green Team Partners") to develop a non-toxic, biodegradable and hyper-concentrated waterless car wash formula and dispenser, which reduced the product volume by 79 percent and resulted in a 77 percent reduction in shipping and transport costs over non-concentrated solutions.

An entire car can be washed with 6 to 8 ounces of a proprietary, environmentally friendly, fully biodegradable solution, in approximately 8 minutes.

After the solution is sprayed onto the car, the specially formulated molecules envelop the dirt particles, lifting them away from the car's paint.

A high quality microfiber towel is then used to wipe the lifted dirt particles off the surface. A second clean microfiber towel is used to polish the surface, leaving behind a shiny protective coating that preserves the clear coat and paint.

Hertz also is redesigning facilities with sustainable construction and design highlights, including LEED certification where possible, and switching to LED and energy efficient lighting, solar power systems and solar outdoor lighting, and zero-VOC paints.

Hertz is also rolling out a national single-stream recycling program in addition to current recycling efforts around automotive waste oils and tires.

More than 75% of the company's fleet averages 28+ MPGs and the Green Traveler Collection offers a variety of alternate fuel vehicles, including Electric Vehicles, Clean Diesels, Compressed Natural Gas vehicles and hybrids.

So even though the Hertz logo is yellow, it's an award-winning green car company. Eco-awards include Zagat's "Best Green Options", Global Business Travel Association's "Sustainable Innovation Award", Swedish Association of Green Motorists' "Most Environmentally Friendly Car Rental Company", and Fleet News UK's "Environmental Award."

Read more eco-travel and green car news by Green Car Examiner Evelyn Kanter on my personal website, ecoXplorer.

Always drive safely.

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