On July 10, Hennessy made its West Coast presence known as the brand celebrated the official launch of the Hennessy V.S Limited Edition bottle designed by world-class contemporary artist Shepard Fairey. ‘
The day kicked off with a private luncheon at LA restaurant, Cleo. As each guest arrived, they were greeted with a Hennessy Revolution – Hennessy V.S, fresh lemon and limejuice, agave nectar and bitters – specifically inspired by and made for Shepard Fairey.
Shepard initiated the conversation with a brief background on the collaboration and his inspiration for the fourth iteration of the Hennessy V.S bottle. During the roundtable, Shepard fielded a myriad of media and guest inquiries about the inspiration behind his bottle design, the collaboration with Hennessy and his views on the current state of popular art. Shepard reminisced about his trip to Cognac, France where he learned about Hennessy’s dedication to craftsmanship – comparing it to his personal dedication to the arts. Not only did he pay homage to the three previous Hennessy V.S Limited Edition bottle artists – KAWS, Futura and Os Gemeos –he also drew the parallel between the history of his now 25-year-old brand to the history of the almost 250-year-old Hennessy brand, saying he’s honored to be a part of such a legacy.
The afternoon wrapped with a toast lead by Shepard as he expressed his genuine gratitude to Hennessy for what he called a “true and inspiring partnership.”
Later that evening, Hennessy shut down Hollywood Boulevard as the brand celebrated the official launch of the Hennessy V.S Limited Edition bottle by Shepard Fairey. LA hot spot Create nightclub served as the backdrop for the celebration. The night kicked off with an upbeat soundtrack provided by DJ D-Nice who gave the crowd a taste of what was to come. Z-Trip and Shepard Fairey (aka DJ Diabetic) also hit the 1’s and 2’s and provided attendees with their favorite musical mash-ups.
As the night turned to early morning, LA native and TDE rapper Kendrick Lamar hit the stage and gave a high-energy performance pulling out some of his biggest hits, and of course mixing his classic songs for his diehard fans.
Guests snapped photos in the interactive photo booth, and sipped on specialty Hennessy V.S mixed drinks, including Shepard Fairey’s Hennessy Revolution, into the early AM hours.
Celeb attendees included Shepard Fairey, TDE rapper Kendrick Lamar, R&B artist Chris Brown, designer and socialite Karrueche, producer Hit Boy, musician Travis Barker, R&B songstress Sevyn Streeter, model Amber Rose, musician Eric Bellinger, rapper Too Short, actress Tichina Rolanda, actor Danny Masterson, DJ D-Nice and DJ Z-Trip.
For more events click on #Drinks. Cheers and Salute!