Whether your child is gifted in academics, arts, music, sports, or technology... yup, they've got prizes for that (often in cash, and sometimes followed by high-paying and prestigious jobs down the line).
But, what about the kid who's good at... being good?
To rectify the dearth of prizes and recognition in that arena (few pre-schoolers, as a rule, walk away with a Nobel Peace Prize), ABCmouse.com Early Learning Academy is sponsoring the the Kindness Counts initiative, as well as a contest in search of Sprout’s first-ever “Chief Kindness Officer.”
Sprout’s Kindness Counts initiative, which launched in 2011, encourages and celebrates everyday thoughtful acts while serving as a tool for parents to reinforce kindness and compassion. This year, Sprout seeks to find one deserving winner who exemplifies the Kindness Counts mission with the Kindest Kid Contest.
To enter the Kindest Kid Contest, families were asked to provide a photo and short description explaining how their child helped the family, a friend, the community, an animal, the Earth or any other positive everyday contributions.
The winner will be announced live on Sprout on Saturday, December 21 in a three hour programming special hosted by The Chica Show stars Kelly and Chica in addition to an announcement on sproutonline.com/kindness-counts. The programming special will include musical performances by Laurie Berkner, Dan Zanes and Elizabeth Mitchell as part of a ‘Kindness Countdown’ featuring kindness-themed Sprout episodes leading up to the premiere of The Chica Show episode ‘All of a Kind Chica.’
“Since Sprout launched Kindness Counts two years ago, we are quickly approaching a half million acts of kindness with more submissions every day,” said Sandy Wax, President of Sprout. “Empathy in kids is essential, and we view the Kindest Kid Contest as a tent-pole programming event to embrace and celebrate thoughtfulness.”
“ABCmouse.com is thrilled to support this very valuable initiative that encourages kindness in young children. Children’s education is more than just the ABC’s and 1,2,3’s—it’s all about learning in every way, including being thoughtful and helping others as part of a child’s daily routine,” said Doug Dohring, Founder and CEO of Age of Learning, Inc., the creator of ABCmouse.com.
The child named Sprout’s Kindest Kid will win a trip to Sprout’s headquarters in Philadelphia with their family to be Sprout’s honorary Chief Kindness Officer for the day. They will tour Sprout and the Sunshine Barn, meet Chica and The Sunny Side Up Show hosts, and record segments about kindness, which will air in 2014 as well as be featured on sproutonline.com. The Kindest Kid entry period concluded at 11:59 p.m. ET on Monday, September 30.
That means that as of October 1, the general public has the opportunity to vote on four finalists at Sproutonline.com. For each vote received Sprout will donate $1 up to $25,000 to a national kids charity. Additionally, Sprout will make a $5,000 donation to a national kids charity in the winner’s name. (So in rewarding someone for being good, you get to do good, too! It's a win-win!)
Go to http://www.sproutonline.com/kindness-counts and help elect the kid whose gift is kindness, today!