Heloisa Faissol, who just a few months ago revealed to the international media in her book, O Lixo Do Luxo (trash luxury), that she was victim of sexual abuse, announced today she intends to develop a late-night talk show series entitled ”Art Explosion! Live!”, where much of the proceeds will flow back into the community. Originally the series was to be called No concepts, where Faissol plans to capture the blossoming art of street talent, “I'd like to produce and host a talk show to chat with talented people who cannot obtain fame, ranging from street performers, artists etc... unknown people with any talent!” Faissol said in an interview today from her office in Rio de Janeiro.
Faissol is inviting premier advertisers to sign on as official sponsors for not only one season, but three. Major automobile, communication and coffee companies, are expected to appear during the production cycle of on-air integrations, branding rights and extensive digital production. Faissol says that she wants to be a voice for the un-heard, “there is a lot of poverty in some places of Brazil, a lot of people are becoming rich in our government with corruption, and the biggest part of the Brazilian population, don’t live in even the minimum of conditions.”
Faissol who said, that she was mentally and physically abused as an adolescent, and was positioned by her lifestyle to only be sexy, broke away from society’s upper crust, only to embrace the people she could relate to, the under-privileged children and silent majority. Overnight, Faissol became an inspiration to women who have harbored the dark secret of violence and sexual abuses, to move pass the hurt, and strive for a much richer life.
The series consists of three phases: natural talent overview, hence “no concepts”, an honest interview, and a live performance. What sets Art Explosion apart from shows of the same concept is, that only the audience will judge the talent during the early stages of the competition, but once finalists are selected, they, themselves will become judges of the other contestants. The format excludes the mega-rich, borderline celebrities, like Cee lo Green, and Christina Aguilera, that currently populate shows like The Voice, and America’s Got Talent. “It’s hard to become someone in Brazil, because the public schools in Brazil are for monkeys, not for people. I also hate snobby people.”
Faissol, who shuns shows like Britain’s Got Talent, The X Factor, and Sony Entertainment A&R, who have been referred to in the press as a “freak shows”. Faissol dislikes a format that highlights the deficiencies and shortcomings of individual talent. “I don’t want to put people under stress for the purpose of public enjoyment. I want to give real people the chance to advance naturally," said Faissol. The pop star plans to make Art Explosion! Live! family-friendly, focusing on the important issues of the day like child safety, women’s health, personal hygiene, and the importance of a healthy diet.
While Faissol admits that the project’s distribution rights and initial sponsorship have not been determined , she is confident that her idea will work, given her past record for generating mass appeal. Faissol also seems confident that her concept will be more captivating then other current late-night talk show format, which is currently dominated by men like José Soares, who she adores, but would love to compete against. Contrary to the name, Art Explosion! Live!, Faissol plans to not air her show live, but tape it earlier in the day.
Faissol said that her idea will be extremely difficult and perhaps close to impossible, but she feels that it's about time that the entertainment industry finds a way to help those people on the street, struggling for housing and their next meal.
Faissol is young, smart, hot and sexy, and exactly what the viewing public is looking for. Premier dates are expected to launch during the summer of 2014. Faissol is also talking to a media communication company in the U.S., and hopes to gain sponsors worldwide.