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Hello Kitty & Ju-Ju-Be release first signature collection bag at Ron Robinson

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Hello Kitty! The Ju-Ju-Be for Hello Kitty (www.ju-ju-be.co/hellokitty) collection released Monday thieir first signature Ju-Ju-Be diaper bag designs and the first of the collection features a custom print called “Tick Tock.” The designer bag features zipper pulls and hidden surprises such as embroidery details inside for a unique classic Hello Kitty look.

The special VIP event celebrated the new Ju-Ju-Be and Hello Kitty collaboration at Ron Robinson and Fred Segal in Los Angeles.

The bags are multi colored, with yellow accents and the happy cat printed all throughout, guaranteed to get any fan excited about this limited edition bag. With two bag styles-one with the oversized handbag look on your shoulder and the other with the traditional flap over the top and the traditional bookbag style gives consumers an opportunity to be different in their style approach.

Based on Hello Kitty’s Wiki, she is a fictional character produced by the Japanese company Sanrio, first designed by Yuko Shimizu. She is portrayed as a female white Japanese bobtail cat with a red bow. The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976. The character is a staple of the kawaii segment of Japanese popular culture. At age 36 as of 2010, Sanrio has groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year. By 2014, when Hello Kitty was 40 years old, it was doing $7 billion a year, all without any advertising.

Hello Kitty has always been a product aimed at female consumers and has been seen on everyone from your elementary school kid to celebrities such as Lady Gaga, Katy Perry, Mandy Moore, Pam Anderson, Mariah Carey, Paris Hilton, Avril Lavigne, Nicki MInaj, Miley Cyrus and more.

The Ju Ju blog had a lot to say about the product launch day, "We had SO much fun yesterday at the Hello Kitty release party at Ron Robinson! Hello Kitty was even there giving out hugs and taking pictures with all of us huge fans! We hope everyone had a blast as well and enjoyed the cookies and treats! Here are some pictures in case you missed all the festivities!"

The fun filled day of promotion at Ron Robinson went off without a hitch and turned out to be an excellent day of food, cookies and more goodies for all event attendees. Fans could also take a photo with the famous kitty cat on her custom made backdrop to add to their home collections.

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