South Korean developer, Fincon, will be releasing its successful mobile, social RPG, "Hello Hero" in the US, to iOS and Android devices as well as Facebook, in Fall, 2013. The game has been downloaded over a million times in South Korea alone, and was just recently released in Japan. It will be free to download and play.
"Hello Hero" is a turn-based RPG, where players assemble a team of five unusual heroes to combat enemy forces in traditional turn-based combat. There will be over 90 stages, including boss raids, arena battles, and player-vs-player matches. There will be a new Boss Raid every three days, to keep players checking in with the game.
Characters are unlocked through gameplay, but additional characters can be purchased (which is how the developer makes money on the free game.) To keep the game balanced, characters purchased are weighted randomly like many familiar card-based games, where players purchase packs of randomly packaged cards. The strongest and most desirable characters show up rarely, so players can not simply purchase a high-powered team. Duplicate characters can be traded online with other players, or merged together to increase attribute levels. Merging characters or improving character attributes through gameplay does not change the physical appearance of the character, just the character's stats.
Representatives at the booth at PAX Prime stated that the game would be localized, not only though language, but through characters. Certain characters will only be available in regions that are appropriate. For instance, A "Shogun Warrior" character might be released in Japan, but not the US, where a more "spandex and caped" superhero would be available in the US. Characters will be unique to the game and not licensed characters from other franchises.
Official Website: http://www.helloherogame.com/