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Heinz makes two almost identical ketchups

Simply Heinz label
Simply Heinz label
jwc

You may never have noticed this, but if you look closely in your grocer around the ketchup area, Heinz makes two very similar looking ketchups. One is called “Heinz Tomato Ketchup,” and one is called "Heinz Simply Heinz Tomato Ketchup." Are they different?

Two bottles of Heinz ketchup
jwc

Here’s the deal: Heinz Tomato Ketchup contains

  • Tomato concentrate from red ripe tomatoes
  • Distilled vinegar
  • High fructose corn syrup
  • Corn syrup
  • Salt
  • Spice
  • Onion powder
  • Natural flavoring

But, by contrast, “Simply Heinz” contains

  • Tomato concentrate from red ripe tomatoes
  • Distilled vinegar
  • Sugar
  • Salt
  • Spice
  • Onion powder
  • Natural flavoring

Hmm. So the only difference is that one uses high fructose corn syrup (which is 55% fructose and 45% glucose) while the other uses sugar, which is 50% fructose and 50% glucose, once it hydrolyzes from sucrose.

This looks more like marketing to the uninformed than anything like two different products. They might as well package “ketchup” and “catsup,” which would settle an equally significant argument.

Are they any different? Well we didn’t open the two bottles the same day, so we can’t be absolutely certain, but it appears that the Heinz ketchup (non simply) is just slightly more tangy. This could be because HFCS is just slightly sweeter and they had to add more acid spices to counter it. Or it could be that one bottle is slightly older. Ketchups do deteriorate over time, though, and Heinz will be glad to sell you a new bottle every so often.

But we think this is pretty much hogwash.