On March 12th 2013, Heineken and Jeff Staple celebrated the debut of Heineken’s new “Star Bottle“ with a 20-person private dinner catered by Eddie Huang at a Heineken distribution warehouse in New Jersey—the point of entry for every Heineken Star Bottle that makes its “big arrival” to New York City.
Dinner guests included several local industry tastemakers including New York based sneaker designer, Ronnie Fieg; owner and co-founder of Public School, Dao-Yi Chow; acclaimed graffiti artist, Eric Haze; photographer and film director, Jonathan Mannion and DJ Clark Kent.
Heineken’s new Star Bottle design, is the brand’s first package change in nearly two decades, represents a more modern take on the brand’s iconic green bottle, featuring the same legendary taste that reinforces the brand’s upscale status. The taller, sleeker and modern Star Bottle is currently available in 170 markets around the world and is being rolled-out nationally in the US.
The “Arrive Big” campaign will also be reinforced with out-of-home and retail elements that further celebrate the arrival of Star Bottle, and will be amplified by PR and digital extensions providing supporting content. As a part of this platform, Heineken will give one lucky consumer the opportunity to tell their story and make a big arrival of their own. Additional details on the “Arrive Big” campaign will be released in late March
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