Heidi Klum, who rose to fame as a supermodel, super-mother and reality TV host, announced today that she has signed a deal with Coty Beauty to launch her first fragrance, Heidi Klum Shine. Heidi Klum has expanded her personal brand to include activewear for New Balance in addition to her reality TV hosting. Since moving into the design field, it is only a natural step for Heidi Klum to launch her new signature fragrance Heidi Klum Shine, which will appear on store shelves here in Silicon Valley fall 2011.
Heidi Klum Shine is still currently under development; therefore, the fragrance notes and category have not been released. Heidi Klum has also not disclosed the type of mixture she will release Heidi Klum Shine in; eau de parfum, eau de toilette or cologne.
"I am thrilled to be partnering with Coty on my new fragrance," said Heidi Klum. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!'."
Heidi Klum Shine is expected to be moderately priced and sold in multiple locations throughout Silicon Valley.
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Source: Coty Inc.
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