Have you heard the news? HEB is coming to the Metroplex. No, not the Hurst-Euless-Bedford corridor between Dallas and Fort Worth. The Texas born and bred (no pun intended) grocery chain that began over 100 years ago in Kerrville, Texas.
Henry Edward Butt began with one meager store back in 1905 in Kerrville. From there his kingdom spread to San Antonio, Corpus Christi, Houston and Austin. A staunch Baptist, he never allowed any wine or beer to be sold in his stores. That policy changed after his death when his grandsons took over. Now, the third and fourth generation owners have announced that, in spite of the economy, they are taking their Texas legacy state-wide. Planned over the next two years are 16 stores in the Metroplex. Many will be super stores that rival Wal-Mart and Target in prices and size and are open 24/7with a gas station and pharmacy as well. That will mean a lot of new jobs. Or will it?
The grocery chain is notorious for low balling prices to drive out the competition. Stores in the smaller towns such as Brookshire's, and City Market may be the most vulnerable prey followed by Albertson's and possibly Kroger's. HEB has their own brand names items, and also some fairly unique organic and gourmet selections. Of course, they have a vast selection of the national brands as well.
HEB has already made a splash in the Metroplex with their posh Central Market chain, though many people do not realize the two are owned by the same corporation. And of course, south in both Cleburne and Waxahachie, there has been an HEB for many years.
Most Central and South Texans, if asked, will sing the chain's praises. Expect some great bargains when they open and some new variety in bakery, deli and produce including some freshly made, uniquely Texan cuisine.