The Heart Truth campaign brought the Red Dress to life on the runway at Mercedes-Benz Fashion Week in New York City on February 9, 2011. Heart Truth brings public awareness to the serious issue of heart disease in women. Heart disease is the number one killer of women. Celebrities came out in support of Heart Truth by wearing red dresses and gowns to the Fashion Week event. Attached are pictures of the women in red, always an attention grabbing color.
"Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®" The Red Dress®, the national symbol for women and heart disease awareness, was created by The Heart Truth in 2002 to deliver an urgent wakeup call to American women.
The Heart Truth showcases the red dress, which has become the symbol of the movement to spread the word about heart disease and women, with the Red Dress Collection 2011. Held for the first time at Lincoln Center, this stunning event showcased the power of the Red Dress, encouraging women to protect their heart health and take action to lower their risk for heart disease.
The Heart Truth campaign is an urgent wake up call to the dangers of heart disease in women. Many believe that heart disease is primarily a man's disease, but it is the number one killer of women. According to the American Heart Association's (AHA) 2009 benchmark survey published in Circulation and new data released by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health show that awareness among women that heart disease is their #1 killer has reached a plateau. However, women who were made aware of the heart disease risk through Heart Truth were 35-57% more likely to take at least one step to reduce risk than women who were not aware of the campaign.
Risk factors of heart disease include: high blood pressure, high blood cholesterol, diabetes, smoking, being overweight, being physically inactive, having a family history of early heart disease and age (55 or older for women). If you have concerns about heart disease risk, discuss ways to reduce your risk with your physician.
Barbara Walters, who had open heart surgery in 2010, spotlighted heart disease in a special on February 3, 2011. Barbara Walters special highlights heart disease stories of celebrities
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