A daily customer and unofficial spokesman for the Heart Attack Grill died of a heart attack at age 52 after collapsing in front of the hamburger joint, reports the Las Vegas Sun.
John Alleman, who had been a Heart Attack Grill patron since it opened in Las Vegas two years ago, collapsed at a bus stop in front of the fast-food restaurant last week and was taken off life support Feb. 11.
Alleman, who was not a paid rep, was such a loyal customer the eatery had created a "Patient John" caricature on the its menu, clothing line and merchandise.
Alleman's untimely death comes just two years after the restaurant's official spokesman, Blair River, died in March 2011 at the age of 29. The 6-foot-8 River, who weighed 575 pounds, died four days after being hospitalized for pneumonia.
The Heart Attack Grill, a hamburger joint founded in 2005, prides itself on serving "nutritional pornography," or food "so bad for you it's shocking." While many popular restaurant chains are making an effort to offer some healthy food options, the Heart Attack Grill is proud of its unhealthy menu.
"We are absolutely guilty of glorifying obesity," owner Jon Basso told ABC News. "That's what I do for a living: I make a mockery of heart-related issues in order to sell hamburgers."
Customers are referred to as “patients” and must wear hospital gowns and medical bracelets. Orders (called “prescriptions”) are written down by waitresses dressed in sexy, tight nurse uniforms.
On its menu, the Heart Attack Grill calls its food "taste worth dying for," and boasts a selection of high-fat, high-calorie fare such as the Quadruple Bypass Burger, Flatliner Fries ("deep-fried in lard") and Butterfat Shake, which boasts the "world's highest butterfat content."
The restaurant boasts that "If you're over 350 pounds, you eat for free," and a sign in front of the restaurant warns, “Caution: This establishment is bad for your health."
Basso, who calls himself "Dr. Jon" (even though he's not a doctor), says he'll continue to promote, and profit from, gluttony despite the deaths. "[Alleman's death] isn't going to stop us from what we're doing," he says. "People have got to live their lives."