Seventeen, the #1 women’s magazine on YouTube with more than 86 million views since its launch in 2006, has long been in the forefront when it comes to providing teenagers with relevant information on fashion, beauty, entertainment, relationships and much more.
On Wednesday, the company announced plans to take the information to a whole new level.
This powerhouse venture brings together the leading print/online teen brand with the largest teen brand in digital video.
“Multiple generations of teen girls have turned to Seventeen for the latest in fashion, beauty, lifestyle advice and more, which is why we are excited about working with Hearst to engage with today’s connected teens through the platforms they care about most,” said Robbins.
“This is a generation that not only consumes an amazing amount of content, but produces it as well, which is what we are tapping into for Seventeen.”
“Our partnership with AwesomenessTV speaks to the growing importance of digital video content and Hearst’s commitment to being a key player in the creation and distribution of entertaining programming, wherever, whenever and however people want it,” Carey said.
“AwesomenessTV is a leader in this area and we are very excited to join with them to expand Seventeen across the fastest growing platform to build its ever-expanding fan base.”
AwesomenessTV, a wholly owned subsidiary of DreamWorks Animation, is one of the most subscribed to video destinations for teens on YouTube. It is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).
Hearst Magazines is a unit of Hearst Corporation and one of the nation's largest diversified media and information companies.
Hearst Magazines Digital Media manages 24 websites for brands such as Cosmopolitan, Marie Claire, O, The Oprah Magazine and Seventeen.